Japan

Japan customer reviews

We are very proud of the feedback that we get from our trips and are pleased to share reviews from past travellers. These are kept as up to date as possible. Please have a read through to get a real sense of the kind of experience that you might have on a family trip to Japan.

Family group at Hakone, Japan customer reviews

Exploring Hakone

Family S (with children aged 8 & 9)

Travelled Christmas/New Year 2024/5
Hi Steph and Sinead. Our Japan holiday was amazing, thank you! We had a fantastic time and the logistics and accommodation all worked very well. Our guides were excellent and understood well how to pitch everything so the kids were engaged, and dealt well with spontaneous queries/requests too. Within the family, we had a daily chat on ‘What’s been your favourite thing so far?’ and most days there was something different which shows that each experience was fun, and we all had different things that topped our list, which shows that it was well-rounded to cater to us all.

It was fantastic to have everything sorted so we didn’t have to stress, and the mobile wifi router was absolutely indispensable, so thanks for that! And the information pack was really thorough and well thought out – covering pretty much every question that occurred to us.

Thanks for everything!

Brown Family (with children aged aged 10 & 13)

Travelled  October Half Term 2024
Hi Liddy. We had the most wonderful two weeks in Japan, we can’t thank Stubborn Mule enough for making it all happen! The itinerary was spot on and it really felt like we got to experience the variety the country has to offer – we just wish we could have spent longer there. This is the first time we’ve done a trip with the family and had someone else organise all the details and I can not tell you how helpful it was – it not only took all the hassle out of the trip but you’d also thought of things that just made everything so much easier when we were there.


Having all the bullet train tickets booked in advance, knowing that a private transfer to the hotel in Hakone would be what our slightly jet-lagged children (and us) would need for day three, picking hotels that were in the perfect locations, I could go on. And providing such detailed trip notes so we knew exactly what each day entailed as well as the city guides with lots of useful notes about what to see and do. We loved our days with our guides, especially on the first day in Tokyo when having someone else essentially take charge of the day meant we could ease ourselves into the trip. The food tour in Osaka was also a particular highlight – in fact the food in general everywhere we went was fantastic, especially the hotel breakfasts which the kids were big fans of!

Highlights were Hakone – the hotel was just so lovely with an amazing view. And the buffet dinner was out of this world! It’s also a highlight as we got to see Mt Fuji clearly in the few hours the clouds cleared and felt very lucky to have done so.

We also all loved the trek along the Nakasenda Way – such a contrast to the busy cities we visited and a glimpse of a different Japan. Kyoto felt rather hectic as there was just so much to try and see and do in a short space of time, and some places could get very crowded. But our guide took us to the Nanzen-ji Temple which was magical – the vast wooden buildings and the beautiful Japanese gardens up in the hills with hardly anyone there. It will stand out in our memories for a long time. 

The team on the ground was great too – letting us know when our bullet train was delayed and keeping us up to date with that, and then changing our hotel bookings halfway through when I realised having all four of us in a room was too much (for me anyway!). The hotel in Tokyo was in a great location. Great for shopping and getting to the metro (we even walked to Tokyo station with our bags when we checked out).

I’ve already recommended you guys to a few others and we’ll definitely use you again for our next big trip. Big thanks to Jess for all her help in getting everything organised. 

Lindley Family (with teenager aged 14)

Travelled October 2024
Hi Jess. We had a fabulous holiday, with each of us having different highlights. Our son loved the big cities and has come back with a heap of cool new clothes which he is delighted with, whilst my husband and I loved the contrast of city life with rural hiking and exploring. We all have nothing but praise for the support from your in-country colleagues whilst we were there – our guide for Tokyo, Kyoto and Nakasendo (Zilola) was really excellent, and we also had a great day on the cycling trip and meeting the local host family. Please do pass on our gratitude to them directly.


Huge thanks also to you and Liddy for all your support with our booking and for making everything run so smoothly. This is the second trip we’ve booked via Stubborn Mule and your insightful country knowledge and attentive, high-quality customer service means that we’re very likely to be back again in future. For busy people who love to travel well, this is such a winning combination 🙂

Godwin Family (with children aged 7 & 9)

Travelled October 2024
Dear Stephanie and Sinead. My goodness, what an incredible trip! It was truly epic. We all loved it and everything was absolutely seamless. The agenda was just the right mix of activity, time with guides and the accommodation hit the mark.  We were totally blown away by the ryokans – even if by the second night of food we were totally stuffed. Stand-out experiences were the tour of Tokyo with Marco, teamLab Planets, Tonosawa Ryokan and dinners, Ropeway in Hakone, Nagoya Castle, Nakasendo trail with Karique, Takayama morning market and the anime characters in the streets, the Samurai experience, Arashiyama bamboo forest and monkeys, the tea ceremony, Kyoto with Zilola…


… taking in the Peace Museum in Hiroshima with groups of Japanese school children, Miyajima and its friendly deer and the Osaka aquarium. The airport taxis were so comfortable with kind drivers. The bullet trains were exceptional, the girls loved collecting the stamps, the kindness and hospitality of the people, the ramen and sushi…We loved it all!

We would go back in a heartbeat (even though the return journey approx. 27 hours door-to-door was quite exhausting!)

Many thanks to you both.

Ferguson Family (with teenagers aged 18 & 20)

Travelled Summer 2024
Hi Liddy. Japan was amazing. It was the most perfect location for travelling with older teens who like their freedom as it was so safe, and easy to navigate around the cities, that they tended to do their own thing and just meet us for dinner. I can’t think of many other countries where we would be relaxed about letting them do this. It was brutally hot and humid (35-37c most days) which was fine for us but less fit families, or those with small children, may have struggled, especially as there were no swimming pools. We were also pleasantly surprised at how cheap eating and drinking was now that the exchange rate has gone our way.


Your ground agents were fantastic and called me about the first typhoon even before we heard the news. We left Tokyo as the city was getting soaked by the tail end of the most recent typhoon. They also helped me book a lovely teppanyaki restaurant for our last night and a spa to use before dinner.

The only bit we didn’t really enjoy was the excursion in Hakone over the mountain to the lake – we had to queue for ages at each of the chairlift points and when we eventually got to the lake, the only option was to go on a pirate-themed cruise ship for which there was another queue. However, we really enjoyed all of the art museums and gardens in Hakone, in particular the Hakone Open Air Museum which was stunning and maybe something you should flag to other customers – great for young kids, reluctant teenagers and adults.

Team Labs Planets in Tokyo was brilliant and we also visited their Borderless exhibition in Tokyo. There is one in Osaka which we didn’t have time for.

Hotels all good but we absolutely loved the house in Kyoto. It was good staying in two different locations in Tokyo so that we could explore different areas.

Many thanks.

Hughes Family (with 23 year-old)

Travelled Summer 2024

Hello Stephanie. Thank you so much for your help with our holiday. I think it’s fair to say we had very high expectations of our visit to Japan and this trip exceeded them on every level. As this was our first trip (we will go back!) the route planned gave us a great introduction to the huge variety of landscapes, cities, mountains and lakes that Japan has to offer. Everything was planned and organised meticulously. When we arrived we received all our tickets and a mobile WiFi from your in-country team. During our stay, there was a typhoon so our bullet train was cancelled. Your colleagues supported us in rerouting and continuing on our journey.


We had three guides – Shinjin, Ted and Tom, who were excellent and really helped us to gain an in-depth understanding of the particular area. Tom (who took us on a hike) also helped with repairs for my shoe which collapsed in the heat.

I would, without hesitation, recommend this trip. We were surprised how easy it was for us to navigate subways, busses, ferries and trains. Google translate is your friend. The Japanese are incredibly kind and willing to help. It was a privilege to visit this wonderful country.

Coleman Family (with children aged 12 & 15)

Travelled Summer 2024
Hello Emma and Tracy. Thank you both for organising our super trip to Japan. Everything worked out really well and the itinerary offered a fantastic variety of sights and activities. The hike, cycling, and samurai activities in particular were great. The guides were all really informative and your in-country colleagues were responsive on any queries we had. Just so you know, we did the full works except for two optional things. In the end, we didn’t go to Nara as we decided that we wanted 2 full days in Kyoto – this was our family favourite. We also decided that the trip to Miyajima was probably a bit tight time-wise as the kids were pretty tired by then. All in all, a great holiday and a lovely country. Thank you for your professional service.

Laidler Family (with teenager aged 16)

Travelled Easter 2024
Hi Kelly. We had an amazing trip thank you – only wish we could have stayed longer! Everything went super smoothly and the itinerary was perfect for us. Positives: JR passes and IC cards made travelling easy. Pocket WiFi was brilliant. Maki was an amazing guide around Tokyo. Hotels were all wonderful and in great locations. The itinerary allowed us to experience many different sides of Japan. Detailed day-to-day guide/itinerary booklet was invaluable in helping keep us on track. Freedom to change timings if necessary – eg occasionally we got later trains than suggested, and we decided to do Miyajima Island straight from Kyoto rather than on our final day. Overall we loved Japan and it really was a once-in-a-lifetime trip! I’d like to thank you for all your help, especially in answering all my random questions before we set off.

Leroy Family (with two children aged 10 & 12)

Travelled Easter 2024
Hi Kelly. First of all, thank you so much, we had a wonderful time, and everything was organised in a way to make it very much stress-free for me, travelling on my own with two kids. I really enjoyed the Nakasendo trail, I’m very glad we did that and saw the Japanese countryside. I thought the guides we had were great and very interesting. In hindsight, I would spend an extra day in Kyoto, and cut the day short in Himeji because it was so very crowded, and spend the afternoon in Hiroshima instead. It was a bit full-on, but I’m really glad we did it. I really liked Hakone also, the Ryokan was superb in terms of a Japanese experience (the food, the tatami mats, the Onsen) and the day’s itinerary was well thought out.


My boys loved the Kyoto hotel breakfast (matcha ice cream and the cat robot). They both loved the Ghibli Museum, I think for anyone with a family it’s a must-see.

We were recommended a cat cafe in Tokyo. I know they exist here, but we have a cat, so we have never been to one. It was a great way to unwind after walking so much, and my youngest kept begging me to do another one, so we did one in Kyoto also.

Special shout out to the tour guide who took us on the Nakasendo trail, she was amazing, she had a wealth of knowledge and she explained so much to us about Japanese culture and history, and she even played “I Spy” with us.

Again thank you very much, it was a great trip, and we had a wonderful time.

Healy Family (with children aged 10 & 13)

Travelled December 2023
Thanks, we had a great time. The pace was very good. Key points: the Hilton Hotel was very nice, with great views, good lounge at the top, very spacious. Transfers were very upmarket. Ninja café was great fun – I highly recommend that. The Samurai Sword experience was out of this world and I believe much better than others in Kyoto.  We used a 130-year-old Katana, in a 250-year-old Samurai House, had amazing performances, did Zen meditation. Really very exceptional. Our house in Kyoto was fab – kids loved it as really traditional. The tea ceremony was great as well. Very happy with the two guides. Many thanks.

Gallianos Family (with two children aged 13)

Travelled September 2023
Dear Kelly. Many thanks for reaching out to us. We did indeed have a wonderful time and are grateful for the many unforgettable memories we are left with. I’d particularly like to thank you for the active and helpful support in planning out the itinerary but also the proactive communication following the unexpected cancellation and the flexibility with the replanning that followed as well as the assistance with the last-minute changes we requested. The journey itself was remarkably well organised from the first moment to the very end and thoroughly enjoyable. Thank you!

Perez Family (with children aged 12 and 16)

Travelled Summer 2023
Hello!! We arrived on Saturday with no problem whatsoever, the connection worked perfectly and even had 10 minutes or more to spare… only in Japan!! Everything worked perfectly and, as overwhelming as it was at the beginning, once you are there everything is super easy although you need to be pretty much very aware all the time, particularly around the stations … super crazy!!! I wouldn’t change anything and all is about taste or preference. We didn’t like Tokyo at all but the apartment location was great, very close to a lovely market which it was a great introduction to Japan. Love the suitcase transport from one hotel to the other, we used it all the time!! Everything was perfect, the accommodation, and information guide absolutely brilliant!!! became my holy book during the entire trip. Really, truly gorgeous experience. 

Warrack Family (with teens aged 16 and 18)

Travelled Summer 2023
Hi Liddy. Good to hear from you. We had a wonderful trip – entirely down to your super organisation and well-thought-through itinerary. We all loved Japan; the people, culture and landscape & really enjoyed the varied locations that we visited. Although the travelling felt quite non-stop, it enabled us to see a lot in a short time and, after getting our heads around the logistics, we got into the swing of the efficient bullet trains and underground system. Our highlights were Tokyo, Osaka and Kyoto and we could really have done with longer in all of those places.

The tour guides in Tokyo and Kyoto were particularly good; friendly, knowledgeable & really bent over backwards to help us get the most out of our visit. Mikki spent a few hours on our second day in Tokyo getting our train trips organised and it really got us prepared and confident to stick to the itinerary.

Top of the list of things we did were: TeamLabs Planets & Tokyo Skytree. We also found a pop-up Studio Ghibli exhibition which was really interesting for the boys. Surprisingly, we all enjoyed the Nakasendo trail in the rain. It’s such a beautiful route. Although a lot of the lower section of the trail towards Tsumago was closed due to landslips and we had to walk on the road for about a mile – which wasn’t great.

My favourite place was Kyoto – we had a wonderful guide for a day and really enjoyed the mix of temples and restaurants. We found an amazing basement place run by a husband/wife team that seated about 10 people and offered an incredible tasting menu which they cooked in front of you.  We didn’t go to Nara as we were enjoying Kyoto so much.  

We also left Hiroshima early on Sunday morning to give us more time in Osaka. Hiroshima was understandably quite heavy going and we were keen to end our last day in Osaka on more of a high. We did get to the Memorial Museum in Hiroshima and it was harrowing, to say the least. It would definitely be worth warning families with young children that its a very graphic/disturbing experience – although the city is worth visiting and has a vibrant food scene.

We loved the supporting documentation you provided – particularly the ‘Best of Japan’ overview which became our hand bible for the trip! 

We felt safe, well-fed, culturally enriched throughout our whole trip. Thanks for your superb organisation & we all can’t wait to return to Japan!

Boase Family (with children aged 10, 12 and 14)

Travelled Summer 2023
Dear Liddy. We are home safe and had a wonderful trip thank you! Our particular highlights included using the Onsen in various places we stayed, the ninja lesson, the tea ceremony, the sea kayaking, and the cookery course.  The children have come home with wonderful memories and some real insights into life in a very different culture. The accommodation choices were excellent – in location, accommodation and food.  It was nice to have some variety and all the bookings went smoothly. Likewise, the travel arrangements were well organised and went smoothly. The day after the typhoon was travel chaos and quite stressful on the Shinkansen but that was just how it was.  Overall it was a really superb trip and we are very grateful to your team and your in-country colleagues for a brilliant holiday!

Bowdrey Family

Travelled Summer 2023
Dear Molly. The trip was completely incredible! Can’t thank you both enough – I’d be delighted to talk to you. I can make some time tomorrow between other meetings if that helps. Thank you again and very best wishes.

Rawcliffe Family (with teens aged 13 and 15)

Travelled Easter 2023
Hi Kelly. We had a fantastic trip thank you. It was pretty full-on, very glad we removed one of the items from the itinerary as it was quite packed! All of the information packs were very helpful, no issues and we loved all the accommodation. Thanks again for all the hard work you and your team put into making this trip, finally, happen!

Dodard Family (with children aged 8, 10 and 12)

Travelled Christmas/New Year 2019/20
Hi Kelly – It was absolutely brilliant and SO different from any holiday we have ever had!  I am going to start an online travel diary as soon as I have time and will gladly forward the link to you guys so that you can have a detailed read, look at pictures and have detailed feedback on everything. The only « downside » was the typical Japanese breakfast in Hakone – the kids really hated it and I was not a fan either – but it was interesting and typical (and the kids survived, no harm done). We discovered an interesting restaurant in Osaka. Tiny, and the owner only spoke very limited English but the food was great! In Osaka, we had dinner in the Hotel Restaurant and tried Shabu-Shabu.  It’s a Japanese Fondue and our youngest has a fond memory of it! All in all – thank you SO much for everything!  I have left a Google review and will recommend Stubborn Travel to everyone around us!!!

Maruf Family (with two children aged 14)

Travelled Summer 2019
Hi Kelly – Just a quick note to say thank you for organising our amazing Japan adventure. The notebooks on each city were invaluable and better than my Japan lonely planet. There were too many highlights. Our Tokyo guide Miyako was excellent. Totally got us and was great to have her on our first proper day to help us get our bearings, sort out the Japan rail passes and reserve seats and of course all the tips. The hotel in Tokyo was good too. Only a tiny thing. We arrived quite late on the Sat night and bizarrely everyone was hungry but there was nothing at the hotel. In the end, Dave found a Seven-Eleven nearby and got some hot snacks but it was pretty much the only thing open at midnight.

We loved team borderless and the sky tree. Girls were v pleased to go to Studio Ghibli (altho I was a bit underwhelmed tbh).

I think we were a bit unprepared for the weather ie v.v hot and humid esp for sightseeing. So taking a few breaks to cool down was essential especially in Kyoto. Our guide here was lovely, but keen to stick to a schedule. I think she felt she might let us down if she didn’t do everything on her mental list. In the end we asked for more breaks and it was all fine. Highlight was Nijo Castle. She recommended we go to the Inari shrine on our way back from Nara which was a great suggestion.

The Takayama leg was amazing. The ryokan, the food, bike ride through Furakawa and the lovely guide there were all spot on. Just one thought. Is it possible to have just had dinner on 1 night at the ryokan? There were so many places to try in Takayama was a shame we didn’t have a chance.

Hiroshima was emotional and we happened to be there on the 74th anniversary of the A bomb so saw the river flowing with lamps that evening and thousands of people lining the river banks. The day in Miyajima was slightly disappointing as the scaffolding was all over the gate (which we knew of course) but the weather forecast had closed the cable car too. There was a typhoon expected but it didn’t come. I did try to persuade D to swap Miyajima for the castle on the way to Osaka (as suggested by a friend) but in the end we stuck with our itinerary and enjoyed the deep-fried cakes in Miyajima!

Finally the hotel in Osaka was amazing just for the views and the food tour was brilliant. We had 2 guides. A young Japanese guy and a middle-aged Welsh punk rock star! They were both fantastic and gave us a real insight to Shinsekai. In hindsight wish we’d had 2 nights in Osaka but not sure what we would have ditched.

All in all a very memorable trip. We loved it. The hot-spot was a lifeline altho the downside was the greater temptation with teens to be on the phone!!! Swings and roundabout…

Really appreciate all your great advice. Have passed on Stubborn Mule to a friend planning to go to Japan next year!

Jenner Family (with children aged 14 and 17)

Travelled Summer 2019
We had an amazing time, thank you! We would love to call you to talk through our experiences! All was fab and we have nothing but praise and thanks to you guys – it went like clockwork and luckily no forces of nature disrupting us either!

We would be happy to testify for you guys – we would absolutely recommend you and use you again 😄

Playle Family

Travelled Summer 2019
Hi Charlotte – Japan was amazing.  I’ll try and send you a couple of photos in a follow up e-mail. Everyone in Japan was so nice and helpful.  The Japanese people in general were always so friendly and would go out of their way for you. The hotels were great.  Perfect for what we needed and both of them were very central and super convenient for transport, shops and restaurants. Particularly the one in Kyoto. Would have been nice to have a pool to cool off in at the end of the day as it was soooo hot but the impression I got was that not many hotels in Japanese cities have pools.

The trains are great and super easy to use – especially if you are used to London tubes.  It seems a bit intimidating but once you get to grips with it they are very straightforward and there are often English speaking information desks or helpers at some of the larger stations.

The main thing I would have changed/added was on arrival in Tokyo – arriving in Japan at 10.00am neither of us having slept on the plane we got to our hotel exhausted.  We were told that we couldn’t check in until 3.00pm.  Not ideal with kids. We went off and managed to do a few things around the city but were completely ready for meltdown at any moment.  For next time I think an early check in is required, even at an extra cost.

Everything in Japan ran like clockwork, as you would expect there.  All transfers and tours were super reliable.

We were disappointed that we couldn’t go to the Studio Ghibli Museum. Apparently it gets very booked up and we should have done this months in advance. It was in one of our information packs early on saying this was an option, so future travellers may need to be warned of this.

The snow monkey day was amazing and hugely recommended.  We were told by our guide that due to the summer weather we may not see any monkeys but they were everywhere and this is a great thing for families and children to do.  Such beautiful countryside as well.

The day tour of Tokyo was ideal as we saw so much in one day.

The Mori Digital Art Museum was astonishing.  Never seen anything like it.  Hard to explain but everyone would love it.  It felt like a luxury being collected and taken there in a car having dealt with public transport up until then.  Especially as the driver had white gloves and offered us water :). When we arrived at the museum there was hardly anyone there and then it got packed later in the day (as it was the Japanese school holidays) so worth noting that its best to go here as early in the day as possible.  Some of the digital rooms are far for effective and awe-inspiring if there are not many other people while you are viewing.

The dinner with the Maiko (Geisha) was amazing and there were Japanese craft shops there for us to look around first.  She did a show for us while we had dinner and then chatted to us for ages answering questions and playing games. Such an unforgettable experience.  The Maiko was so lovely and beautiful.

Future travellers might be interested to know that there are shops at most of the places on the itinerary so for example at temples and the Geisha dinner and at Miyajima there is plenty to buy so not much time is needed for extra shopping in Japan.

The notes said we had a day tour of Kyoto, but then said we had the afternoon free.  So we were kind of expecting a half-day tour.  The full day would have been fine in cooler weather but it was sooooo hot that in fact we gave up half way through.  The tour was lovely but after going around the Kyoto Imperial Palace at midday in the full heat we couldn’t do any more and excused ourselves. Would be fine for anyone at other times of year.

Hiroshima was very interesting and we learnt a lot.  The museum is very interesting but quite graphic and might not be suitable for younger children… Fine for us though and important to see the horrors.

Nara was one of my favourite.  The temple there was amazing and the deer so cute.

Loved Naoshima too.  Great for older children, especially if it had been cooler weather.  Quite hard to get to but worth recommended if people like art.

In Kyoto when we checked out of our hotel we had to pay tax.  It wasn’t a big deal as it was a small amount.  When I questioned this I was told that it is only something that Kyoto do (not the rest of the country) and is some sort of tourist tax.  Again you might want to warn your customers of this.

All in all we had an amazing life changing trip.  Loved everything and my son is already talking about going back again.

Jones Family (with kids aged 9 and 12)

Travelled Summer 2018
Thanks so much for helping us with the arrangements in Japan. Your detailed notes were absolutely invaluable and we used them all the time. Our guide Yumi in Tokyo was lovely with the kids and we spent hours in Harajuku. The kids’ eyes were out on sticks at all the weird and wonderful costumes. She was very patient so please pass on our thanks.

We loved Takayama and it was a great respite from the crazy cities; we hadn’t realised quite how mad Tokyo would be, so it was lovely to get to somewhere a bit quieter.

Hiroshima was just as thought-provoking / distressing / amazing as you had warned us. We are really glad that we took the children but they were quite shell-shocked to realise the extent of the disaster. But it was well worth visiting.

And Kyoto was amazing! I could have stayed for weeks here but the children probably thought that we had long enough. They had got a little temple / palaced out by the end of it, but J and I loved every minute. The kids loved seeing the geishas though.

All in all an amazing trip, thank you.

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